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The Rotary Club of La Crosse East--known in local Rotary circles as "East" was officially chartered December 4, 1971.  As is the case with all new Rotary clubs it is important to have a sponsor club to help the new club get off to a strong start.  The Downtown Club of la Crosse provided that boost to East.  Forty-five plus years later, East has more than 40 members from a wide variety of professions all with the common goal of making the local and global community a better, safer and more peaceful place to live.  Since its beginning East has been involved with a wide variety of fundraisers and hands on local and international service projects.